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Purpose vs Profit: How has business changed in our 'new normal'?

Purpose vs Profit: How has business changed in our new normal ? Updated Brent Lindeque Share this: For the past 50 years, the primary role of business in society has been to maximise shareholder return. But things are changing and the idea of business being a force for good is gaining momentum. Mike Middleton, CEO of Marty McFly - and Andrew Ross, CEO of Chaos Theory - join Good Things Guy Brent Lindeque to chat about where business is going in our new normal . Canva For the past 50 years, the primary role of business in society has been to maximise shareholder return, a consequence of Milton Friedman s seminal article in the New York Times in 1970 in which he stated that any other use of shareholders money was irresponsible .

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