Purpose vs Profit: How has business changed in our new normal ? Updated
Brent Lindeque
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For the past 50 years, the primary role of business in society has been to maximise shareholder return. But things are changing and the idea of business being a force for good is gaining momentum. Mike Middleton, CEO of Marty McFly - and Andrew Ross, CEO
of Chaos Theory - join Good Things Guy Brent Lindeque to chat
about where business is going in our new normal .
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For the past 50 years, the primary role of business in society has been to maximise shareholder return, a consequence of Milton Friedman s seminal article in the New York Times in 1970 in which he stated that any other use of shareholders money was irresponsible .
#DriveHope was created from a desperate cry for help in a post on Facebook. When Karen Denny, Divisional Executive for Liberty’s Digital Marketing team, first read it, her heart sank. She chats to Good Things Guy Brent Lindeque about what happened next.