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Purpose vs Profit: How has business changed in our 'new normal'?
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Brent Lindeque
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For the past 50 years, the primary role of business in society has been to maximise shareholder return. But things are changing and the idea of business being a force for good is gaining momentum. Mike Middleton, CEO of Marty McFly - and Andrew Ross, CEO
of Chaos Theory - join Good Things Guy Brent Lindeque to chat
about where business is going in our 'new normal'.
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For the past 50 years, the primary role of business in society has been to maximise shareholder return, a consequence of Milton Friedman's seminal article in the New York Times in 1970 in which he stated that "any other use of shareholders money was irresponsible".

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