Gumtree launches new ad platform
The local marketplace platform is pitching a full ad offering to brands Example of the new brand creative from Gumtree
Online marketplace, Gumtree, has released a new advertising platform combining first-party data, predictive purchasing technology, new native products and content innovations aimed at enabling brands to engage with customers.
Gumtree Australia director of advertising, Shannon Fitzpatrick, said Gumtree Media’s new advertising offering allows partners to connect their brands to life’s full circle.
“It provides unique opportunities to effectively tap into audience life-stages and major moments of change. These life-stages are when people are most open to exploring new products and services, so they can upgrade, save and buy new,” Fitzpatrick said.
Gumtree Media reaches 8.5m Aussies across Gumtree, Carsguide and Autotrader
February 10, 2021 10:20
Gumtree Media is now reaching more than 8.5 million unique Australians across Gumtree, CarsGuide and Autotrader. Meanwhile CarsGuide, now reaches 3.3m across the Gumtree Cars, CarsGuide and Autotrader platforms.
Nielsen Digital Content Planning Data revealed the insights in new research, which shows that Gumtree Media now has hundreds of thousands of additional data points to pinpoint consumer trends for advertisers across the three automotive sites.
Each of the three sites delivers competitive results in specific areas within the automotive sales industry. Nielsen found that CarsGuide is the #1 site for automotive editorial, while Gumtree is the #1 destination for privately listed cars.