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Nine Entertainment and WIN inch closer together with sales team integration

Nine Entertainment and WIN inch closer together with sales team integration
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Nine expands Audience Match capability with Salesforce data integration

Nine expands Audience Match capability with Salesforce data integration
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Salesforce Debuts Digital 360 Innovations at Connections

PHOTO: Willis Lam Salesforce has announced new innovations across Digital 360, the platform which delivers technology, services and learning to create connected, personalized experiences across marketing, commerce and more. This enables companies to go digital and deliver marketing, commerce and digital experiences. Salesforce debuted these new technologies and more at the Connections opening keynote on June 2nd. New technologies from Salesforce combine data and digital to bring together marketing, commerce, sales and service in a way that centers digital strategy. âBeing digital first and customer-centric has never been more important,â said David Schmaier, President and Chief Product Officer, Salesforce in a press statement. âWith Digital 360, companies have the full power of Salesforce to go digital faster, build a single view of their customers, and drive growth.â

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Brace yourself! Salesforce aligns WhatsApp with Marketing Cloud

As Connections opens its virtual doors, Salesforce extends the capabilities of Commerce Cloud and Marketing Cloud.

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Salesforce unlocks first-party data with Snapchat

Salesforce will let brands use their first-party data to target consumers on social platforms, starting with Snapchat, in an update to its marketing cloud that is designed for advertisers to keep up with the changing privacy landscape. At its Connect event on Wednesday, Salesforce also announced a new integration with WhatsApp, which will allow Salesforce clients to directly communicate with customers on the messaging platform. Salesforce is making upgrades to its marketing technology, which works with thousands of brands, as privacy regulations make it more difficult to use data in online ad campaigns. Apple has been the most restrictive, forcing brands and developers to disclose to consumers all the ways they track them on iPhones, and to request permission to use that data.

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