Gumtree launches new ad platform
The local marketplace platform is pitching a full ad offering to brands Example of the new brand creative from Gumtree
Online marketplace, Gumtree, has released a new advertising platform combining first-party data, predictive purchasing technology, new native products and content innovations aimed at enabling brands to engage with customers.
Gumtree Australia director of advertising, Shannon Fitzpatrick, said Gumtree Media’s new advertising offering allows partners to connect their brands to life’s full circle.
“It provides unique opportunities to effectively tap into audience life-stages and major moments of change. These life-stages are when people are most open to exploring new products and services, so they can upgrade, save and buy new,” Fitzpatrick said.
Gumtree unveils predictive, first-party data offering for advertisers
May 5, 2021 6:30
Gumtree has announced a multi-faceted new advertising offering that will provide first-party insights from its 8.5 million-strong audience network.
By combining that data with predictive purchasing technology, new native products and innovative content, Gumtree will work closely with brands to create bespoke solutions using its new Audience Match product, as well as Gumtree Labs.
“First party data is a big opportunity for advertisers,” Gumtree Australia director of advertising, Shannon Fitzpatrick told Mumbrella.
“We’re looking to build strategic partnerships and custom build solutions. We’re giving people the opportunity to tap into first-party data and our unique marketplace.