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Structured Content Makes One-to-One Personalization Possible

Point in the purchase journey. The data available to you can be overwhelming, so choose only the attributes that help you achieve meaningful personalization. Nevertheless, you’re building a snowflake: When you combine different attributes you suddenly have an individual person to engage. For example, you can serve content specifically for an IT senior director from Company X who searched on “hybrid cloud solutions” to find you and is repeatedly visiting your website to compare your solution with other vendors. But don’t worry. You won’t have to manually create 100 permutations of a webpage to speak to these individual audiences. A well-designed taxonomy, structured content, and personalization rules will perform the heavy lift.

Robert Wyllie: Rediscovering America: What Do You Know About Our Tax System? | COMMENTARY

“Tax Day,” the filing deadline for individual federal tax returns, is normally April 15, but it was extended this year until May 17. The quiz below, from the Ashbrook Center at Ashland University in Ohio, provides an opportunity for you to test your knowledge of the history and background of the U.S. tax system. 1. Which of the following gives the federal government the authority to levy a tax .

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