Riding on the success of last year’s box-office hit Anita , a biopic of the late Canto-pop diva Anita Mui Yim Fong, TV shows such as Call Me By Fire and The Dinner-hosting Sisters have been featuring Hong Kong singers and celebrities from the bygone era to capture that sense of nostalgia. The latest, Infinity and Beyond, is no exception..
Point in the purchase journey.
The data available to you can be overwhelming, so choose only the attributes that help you achieve meaningful personalization. Nevertheless, youâre building a snowflake: When you combine different attributes you suddenly have an individual person to engage. For example, you can serve content specifically for an IT senior director from Company X who searched on âhybrid cloud solutionsâ to find you and is repeatedly visiting your website to compare your solution with other vendors.
But donât worry. You wonât have to manually create 100 permutations of a webpage to speak to these individual audiences. A well-designed taxonomy, structured content, and personalization rules will perform the heavy lift.