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Which Comes First: Segmentation or Personalization?

Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.

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3 Data-Driven Approaches to Product Hierarchy Personalization

Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.

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Why Modular Content Is the Key to Personalization at Scale

Why Modular Content Is the Key to Personalization at Scale
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Keep Customer Experience Top of Mind When Planning Your Digital Transformation

Keep Customer Experience Top of Mind When Planning Your Digital Transformation
cmswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cmswire.com Daily Mail and Mail on Sunday newspapers.

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Why Is Marketing Personalization So Hard?

While many marketers see personalization as the way forward, the challenges getting there can be daunting.

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