IWD 2021: the Campaign team s picks of awesome women
On International Women’s Day 2021, Campaign s journalists pick the women working in adland and beyond who have inspired them.
by Staff
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How long? 2-3 minutes
Campaign podcast: ethics, marketing pain, and performance anxiety
Conscious Advertising Network co-chair Jake Dubbins and O2 s Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads.
Bodyform: Campaign podcast discusses brand s new #PainStories campaign
This week, Omar Oakes and Brittaney Kiefer discuss whether the BBC is right to put BBC Three back on normal TV, Bodyform s new ad campaign about women s pain stories , Airbnb s decision to spend less on performance marketing and what impact the new media app Clubhouse is having.
Then Omar speaks to Media Bounty managing director Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network. They explain how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how
Ex-agency suit turned psychotherapist/consultant Paul Cowan explains what lies at the root of relationship breakdowns between ad agencies and their clients.
Building Brands Q&A: is now the golden age of TV for marketers? campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
How long? 2-3 minutes
Campaign podcast: KFC s mashups with Walkers and Pizza Hut
Creative strategists and authors Niran Vinod and Damola Timeyin discuss how to build personal and corporate brands in the age of social distancing.
KFC: collaborated with Walkers (right) and Pizza hut (bottom left). Top left: Timeyin and Vinod
Omar Oakes and Brittaney Kiefer take a closer look at two KFC brand collaborations that launched within days of each other – Walkers (in which Gary Lineker imagines himself as Colonel Sanders) and Pizza Hut. What s KFC up to and do all brands win equally when marketing together?
Then Kiefer chats to Niran Vinod and Damola Timeyin, the creative strategists and authors that have released the marketing guide