How CTV is heralding a new era of ad-funded television campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
A welcome turnaround after 5 quarters of budget cuts: insights from IPA Bellwether Q2 thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Trade Desk deal makes Sky Media VOD ad inventory available programmatically for first time
Adtech experts The Trade Desk (TTD) has signed a milestone partnership with Sky Media to make the TV giant’s video on-demand inventory available in the open market for the first time. Those using one of the world’s largest DSPs will be able to buy the video spots programmatically, a big shift in the world of TV buying.
The move, called for in a recent report from Enders Analysis exploring the modernization of TV buying, will allow advertisers to use TTD’s tech to reach audiences across Sky Media’s premium portfolio. The broadcaster boasts 23 million subscribers across its 300+ channels.
TV s near future: everything you need to know campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Building Brands Q&A: is now the golden age of TV for marketers? campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.