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Ontario invests $10M in grants for small businesses to build digital presence
greenhousecanada.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from greenhousecanada.com Daily Mail and Mail on Sunday newspapers.
FreshBooks Announces Data-Sharing Partnership With Ontario
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Optimism Bias: how to feel good and make poor decisions
Optimism Bias: how to feel good and make poor decisions
Advertising veteran Paul Cowan recently released a guidebook to navigating the challenges of commercial relationships, with content derived from empirical data, cognitive psychology, adaption-innovation theory, and personal experience from nearly a half century in the field. Below is an excerpt from ‘Connecting With Clients’ by Cowan.
July 5, 2021 9:15
by PAUL COWAN
“The next presentation will turn it around.”
“They love the team in New York, so we’ve got the agency there to tackle one of the brand briefs.”(
1)
Agencies seem to attract more positive personality types (2) than others.
Mumbrellacast Interview: Paul Cowan on the client-agency relationship
Mumbrellacast Interview: Paul Cowan on the client-agency relationship Client expectations have never been higher. And they ve never been higher because agencies really did respond fantastically over the last year.
June 29, 2021 10:40
Paul Cowan, former leading ad-man in the UK, now turned client-agency consultant, joins the Mumbrellacast to talk about some of the mistakes still being made in the account relationship, and how to fix them.
Over the course of the interview, Cowan touches on several chapters covered in his new book, ‘Connecting with Clients’, such as the optimism bias with which ‘problem accounts’ are viewed, as well as ‘the forced relationship’ which can be the cause of tension in the client-agency relationship.
Decision on Fourth of July fireworks expected too
Lewes Mayor and City Council will consider lifting the outdoor mask mandate at its Monday, May 17 meeting. NICK ROTH PHOTO
Nick Roth May 13, 2021
Lewes Mayor and City Council will consider removing the outdoor mask mandate at its meeting Monday, May 17.
Masks have been required in the downtown business district and beach parking lots since July, but Lewes Board of Health Chair Dr. Paul Cowan of Beebe Healthcare said it’s now appropriate to allow people to make their own decisions.
“From a science standpoint, we have always understood from the early days that natural air is the best antiseptic,” he said. “Whether the virus is spread by droplets or aerosolized, natural airflow pushes it away and to the ground quickly.”
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