How long?
2-3 minutes
Campaign podcast: ethics, marketing pain, and performance anxiety
Conscious Advertising Network co-chair Jake Dubbins and O2's Laura Lesser talk about the ethical pitfalls brands must face and how to stop funding hate speech and misinformation through ads.
Bodyform: Campaign podcast discusses brand's new '#PainStories" campaign
This week, Omar Oakes and Brittaney Kiefer discuss whether the BBC is right to put BBC Three back on "normal" TV, Bodyform's new ad campaign about women's "pain stories", Airbnb's decision to spend less on performance marketing and what impact the new media app Clubhouse is having.
Then Omar speaks to Media Bounty managing director Jake Dubbins and O2 head of culture and innovation Laura Lesser about the work of the Conscious Advertising Network. They explain how advertisers may unwittingly fund hate speech and misinformation, how both ad-funded tech platforms and the open web must be reformed, and how brands should hold themselves and media agencies to account.