The home appliance maker has inked a one year contract with Ogilvy.
Following a multi-agency pitch, home appliance maker SK magic has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.
The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive brand and product awareness.
Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts for their Malaysian portfolio of home appliances.
“Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia,” said Kim Kyung Won, Managing Director of SK magic Malaysia.
Details 16 December 2020
Coca-Cola is always a popular option amongst consumers and its Coca-Cola No Sugar (CNS) item saw a 8.8% volume growth in 2018 compared to the same period in 2017. Despite this, sales from its main impulse channel, convenience stores, saw a decline compared to 2017. To boost sales in this segment, The Coca-Cola Company Singapore (TCCC) and Ogilvy Malaysia tapped on the popular Star Wars franchise to draw consumers to convenience stores and purchase the Coca-Cola No Sugar. The Coca-Cola Galactic Bottles campaign resulted in the company winning gold for Excellence in Customer Engagement at
MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020
Challenge
Singapore s Ministry of Health has been running campaigns on the dangers of sugar on one s health since 2008 and volume sales for TCCC has seen a dip of 2.6% from 2012 to 2017. The company managed to bounce back with the introduction of Coca-Cola No Sugar but bott
YouTube: Taboo-breaking Libresse ad wins Ad of the Year
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YouTube Works an awards platform for YouTube advertisements honoured brands and agencies, as well as the biggest content creators of 2020 in Malaysia. Besides creator channel Les’ Copaque receiving the coveted Diamond Creator Award, the Libresse advertisement called ‘Know your V’ wins Ad of the Year.
The creators of the animated twins Upin & Ipin was not only honoured with having one of their tweets being “most retweeted and liked” in Malaysia, they also celebrated their milestone of 10 million subscribers back in June this year. This would make then Malaysia’s first (and currently, only) YouTube channel to receive the Diamond Creator Award.