COCA-COLA & MCDONALD S REV UP THE THRILL WITH THE SHARING GRAND PRIX CONTEST macaubusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from macaubusiness.com Daily Mail and Mail on Sunday newspapers.
Details 16 December 2020
Coca-Cola is always a popular option amongst consumers and its Coca-Cola No Sugar (CNS) item saw a 8.8% volume growth in 2018 compared to the same period in 2017. Despite this, sales from its main impulse channel, convenience stores, saw a decline compared to 2017. To boost sales in this segment, The Coca-Cola Company Singapore (TCCC) and Ogilvy Malaysia tapped on the popular Star Wars franchise to draw consumers to convenience stores and purchase the Coca-Cola No Sugar. The Coca-Cola Galactic Bottles campaign resulted in the company winning gold for Excellence in Customer Engagement at
MARKETING-INTERACTIVE s recent Marketing Excellence Awards 2020
Challenge
Singapore s Ministry of Health has been running campaigns on the dangers of sugar on one s health since 2008 and volume sales for TCCC has seen a dip of 2.6% from 2012 to 2017. The company managed to bounce back with the introduction of Coca-Cola No Sugar but bott
Manulife defends title, CMO and Marketing Innovator of the year crowned at MEA 2020 Details 11 December 2020
Manulife Singapore claimed the coveted Marketer of the Year crown for the second year running at the Marketing Excellence Awards 2020 with four gold, six silver and five bronze trophies.
The financial services brand pulled off the impressive feat with help of three strong campaigns. Both “Reimagining Ancient Tragedies,” and “Life Goes On: Sneaker Drop” were highly received by the awards jury, but it was their campaign “#Unbroken” that stole the show with six wins, including golds for Excellence in Digital Marketing, Excellence in Performance Marketing, and Excellence in Programmatic Marketing.