The home appliance maker has inked a one year contract with Ogilvy.
Following a multi-agency pitch, home appliance maker SK magic has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.
The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive brand and product awareness.
Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts for their Malaysian portfolio of home appliances.
“Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia,” said Kim Kyung Won, Managing Director of SK magic Malaysia.