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The company will also be rolling out a new slogan.
SK magic has named South Korean actor Park Seo Jun as the company’s brand ambassador for 2021. Along with the appointment, the company will also launch a new slogan, “Goodbye Old, Hello Magic.”
“We take pride in anticipating and satisfying the needs of our customers, we understand that health and safety remain as a priority for all Malaysians,” said Kim Kyung Won, Managing Director of SK magic Malaysia.
“And here is where we see an opportunity to inspire Malaysians to invest in having better quality air and drinking water at home. This is why as the premium brand and consumer choice for home appliances in Malaysia, we are excited to bring in water purifiers and air purifiers of the most advanced in technology and innovation from South Korea. We are also excited to be working with Park Seo Jun to inspire Malaysians to live a quality lifestyle.”
The home appliance maker has inked a one year contract with Ogilvy.
Following a multi-agency pitch, home appliance maker SK magic has appointed Ogilvy Malaysia as its communications partner effective January 2021 for a period of one year.
The appointment will see SK magic tap Ogilvy’s expertise in integrated communications comprising strategic and creative communications, public relations and influencer management, and digital and social media, to drive brand and product awareness.
Ogilvy Malaysia will work closely with SK magic’s leadership teams in Malaysia to manage all communications efforts for their Malaysian portfolio of home appliances.
“Ogilvy’s deep understanding of current consumer needs in Malaysia and SK magic’s brand vision perfectly complements our ambition to position SK magic as the premium brand and consumer choice for home appliances in Malaysia,” said Kim Kyung Won, Managing Director of SK magic Malaysia.