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Ed-tech, OTT platforms bring about 30% of our revenue: GoPaisa s Ankita Jain

Jain discusses how the changing consumer behaviour fuelled the platform’s growth. 19 Jul, 2021 - 08:28 AM IST     |     By Anupama Sajeet     One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded by the husband-wife duo of Aman Jain and Ankita Jain in 2012. The bootstrapped start-up has come a long way, with the platform currently recording more than three million user interactions daily. For online retailers, the platform acts as a massive ground for the promotion of their products and related deals. With an association of over 1,000 brands across categories, GoPaisa.com has already distributed over Rs 50 crore plus as cashback over the years.

Indiantelevision com s The Ad Linx Reporter dated 19 July 2021 - Global and Indian advertising news, information and data at your fingertips

  Bottled drinking water brand Bisleri has announced its foray into the personal hygiene segment. The company launched a new TVC for its new range of hand purifiers, with the tagline – For the love of hands , and became the latest entrant in the hand sanitisers market, a segment which has witnessed an upsurge in demand since the onset of the pandemic.  

Indiantelevision com s The Ad Linx Reporter dated 19 July 2021 - Global and Indian advertising news, information and data at your fingertips

Indiantelevision com s The Ad Linx Reporter dated 19 July 2021 - Global and Indian advertising news, information and data at your fingertips
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

New IT rules make sense, says Facebook as Twitter tussle intensifies

New IT rules make sense, says Facebook as Twitter tussle intensifies   Social media giant Facebook has welcomed the new IT rules set up by the government to safeguard citizens’ rights and prevent the misuse of social/online news media platforms. Ajit Mohan, Facebook s India MD, told Times of India that the new rules make sense.  Mohan noted that Facebook and its group of companies have been taking several measures to make platforms safe for users. He said that the government wants to limit the misuse and abuse of social media platforms by bad actors, and that is an agenda that we are entirely aligned with .

Google tells Parliament IT Panel that its employees listen to some Ok Google queries

Google tells Parliament IT Panel that its employees listen to some Ok Google queries Panel sources stated that Google admitted that its employees listen when users with Google Assistant on their phones and smart speakers. Rahul Shrivastava Updated Jun 30, 2021, 8:58 AM IST During a deposition before the Parliamentary Standing Committee on Information Technology on the need to safeguard citizens rights, global tech giant Google representatives, according to sources on Tuesday, admitted that Google employees listen to private recordings of customer conversations via Google Assistant. Panel sources stated that Google admitted that its employees listen when users with Google Assistant on their phones and smart speakers say Ok, Google to kick start a conversation with the assistant powered by artificial intelligence.

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