Jain discusses how the changing consumer behaviour fuelled the platform’s growth.
19 Jul, 2021 - 08:28 AM IST | By Anupama Sajeet
One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded by the husband-wife duo of Aman Jain and Ankita Jain in 2012. The bootstrapped start-up has come a long way, with the platform currently recording more than three million user interactions daily. For online retailers, the platform acts as a massive ground for the promotion of their products and related deals. With an association of over 1,000 brands across categories, GoPaisa.com has already distributed over Rs 50 crore plus as cashback over the years.