Ecommerce May 19, 2021 Uniqlo hopes to reconnect with consumers with its message emphasizing clothing for everyday life, sustainability and community engagement. May 18, 2021 Using an algorithm, the app-first shopping platform extracts some 500 attributes of a product to better match it with the customer.
Event and Trade Show Marketing 4 hours ago OZY Media founder Carlos Watson discussed the marketing opportunities of this year s virtual OZY Fest and hinted at the event s hybrid future. March 11, 2019 Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [.]
Data Management May 28, 2020 Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [.] May 19, 2020 GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of [.]
The Future of Identity The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout. November 4, 2020 Digital media should expect a tighter definition of what personal information is and who has access to it. It could be more harmful than the projected effects of GDPR and CCPA. September 3, 2020 Some of our personal data needs to be kept private to protect us from hackers and thieves. But a lot of it is just flat-out embarrassing. Apple covers both groupings [.]