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Keyo Hires Redrock Biometrics CEO Sergei Badeka as VP, Business Development

/PRNewswire/ Keyo, the privacy-focused biometric identity company, today announced that it hired Sergei Badeka as VP, Business Development. In this role,.

HyphaMetrics And MadHive Bring TV Panel Data Into The Streaming Era

OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative

Share: Open Source Protocol Powered By MadNetwork Blockchain And Cryptography Improves Integrity Of Digital Media Through Technical Proof And Verification NEW YORK (PRWEB) April 29, 2021 AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB is the open source tool set proposed by AdLedger that uses blockchain and cryptography to improve the integrity of the media ecosystem. It s been adopted by partners like Verizon. Cryptography has been keeping sensitive information safe on the internet for decades, and now, with privacy regulations and third-party cookies taking center stage, we finally see industry giants understanding its potential for advertising, said Christiana Cacciapuoti, Executive Director at AdLedger. This activation at scale proved that cryptography a

OMD Italy, Italiaonline, MadHive and Henkel Italy Leverage AdLedger's CryptoRTB To Address Fraud, Privacy, Transparency Problems In Global Initiative

Data Management

Data Management May 28, 2020 Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [.] May 19, 2020 GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of [.]