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Marketing and Sales

Marketing and Sales
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Event and Trade Show Marketing

Event and Trade Show Marketing 4 hours ago OZY Media founder Carlos Watson discussed the marketing opportunities of this year s virtual OZY Fest and hinted at the event s hybrid future. March 11, 2019 Creating a truly unique and successful event means tapping into audience sentiment and understanding their unique pain points. In order to do this, marketers need to invest in listening and [.]

Personnel/HR/Career Management

Personnel/HR/Career Management August 19, 2020 As we seem to be stuck in a chronic game of “Ready. Set. Wait.” while our local and national leaders decide how to move forward in the new normal, we [.] August 17, 2020 Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [.] August 5, 2020 Corporate bankruptcy does not mean a brand will become extinct or that it’s time to halt all marketing and communications. Instead, a Chapter 11 filing is an opportunity for a [.]

Data Management

Data Management May 28, 2020 Modern-day marketers try to achieve holistic personalization through all conceivable channels in order to stand out among countless marketing messages hitting targeted individuals every day, if not every hour. If [.] May 19, 2020 GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of [.]

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