The Drum's senior reporter and media correspondent John McCarthy rounds up the latest media trends and developments. Also available in your inbox every Thursday as The Drum's Future of Media email briefing. Sign up here.
Our Gaming deep dive is coming to a close this week. We’ve enjoyed giving the sector the respect it deserves. We’ve put down a strong foundation of coverage we hope will help marketers do cool things in the world’s most exciting entertainment medium.
The gaming catch-up
You may have noticed everyone’s getting into gaming in some way, but the most interesting entrants are arguably in the world of fashion. It doesn’t quite sit with that stereotype of gamers as basement-dwelling boys. We now know that’s untrue and that women outplay men on mobile titles. So we look at why Louis Vuitton, Valentino, Marc Jacobs and Gucci are finally paying attention to gaming.