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YouTube and influencer business trends newsletter March 11

Snap has won back users and advertisers after a rocky start as a public company. The company has expanded its ad formats and cozied up to creators to try and dial up the amount of time users spend on the platform. Tanya Dua, Lara O Reilly, and Dan Whateley spoke with 22 people close to Snap to chart the key moments in its turnaround. Catering to advertisers was an important part the company s comeback. But Snap has also made recent efforts with the influencer community. Here are some changes Snap made to appeal to creators: The company has staffed up its talent management team, hiring people like Brooke Berry, who had run social media for the creator-event company VidCon.

YouTube and influencer business trends newsletter March 4

YouTube and influencer business trends newsletter March 4
businessinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessinsider.com Daily Mail and Mail on Sunday newspapers.

YouTube and influencer business trends newsletter February 25

YouTube and influencer business trends newsletter February 18

Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.  To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands. Dan Whateley spoke with Virtual Dining Concepts CEO to learn more about the business of influencer ghost kitchens. Here s what he said:  Virtual Dining Concepts helped the MrBeast team design a menu, secure restaurant partners, and create training materials so every product would taste the same nationwide. 

The startup behind MrBeast Burger explains the business of influencer ghost kitchens

The startup behind MrBeast Burger explains the business of influencer ghost kitchens aperelli@businessinsider.com (Amanda Perelli) © Provided by Business Insider Jimmy Donaldson (MrBeast). Virtual Dining Concepts. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week s edition: Does that sound like your dream job? Apply here.  YouTube star Jimmy Donaldson (MrBeast) launched a pop-up MrBeast Burger restaurant in December with the goal of building a permanent brand, not just a one-off viral stunt.  To do so, Donaldson partnered with Virtual Dining Concepts, a company that works with celebrities to launch delivery-only food brands.

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