Social-media influencers are using text messages to drive affiliate-marketing sales.
Affiliate marketing platform MagicLinks is testing a tool that lets influencers mass send shoppable links to fans.
MagicLinks said its next step is finding a way to integrate brand partnerships into texting.
Text messages are gaining popularity as a way for influencers to communicate directly with their fans and earn money.
College student Nazjaa Hughson (361,000 followers on TikTok) said texting has become a significant part of her fashion influencer business through affiliate marketing, which generally consists of recommending a product to followers and then directing them to a trackable link to purchase that item.
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