The History Behind Glow Recipe and How K-Beauty Made a Bridge Between 2 Cultures
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Glow Recipe, a K-beauty brand that has captivated US consumers for more than half a decade, started when two beauty enthusiasts were sheet masking and drinking wine together back in 2014. Founders Sarah Lee and Christine Chang wanted to bring their knowledge of and passion for skin care to the US, quickly becoming one of the most sought-after skin-care brands in the world. Made with natural fruit extracts and displayed in vibrant, pastel-colored jars, Glow Recipe is more than just an aesthetically pleasing beauty line it s an ode to Korean skin-care culture.
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SimilarWeb released its ranking of the 25 fastest-growing direct-to-consumer brands for Q1, according to quarter-over-quarter monthly traffic growth.
These brands had at least 10,000 monthly visitors and achieved strong growth in financial results and social-media impressions compared with Q4.
Startups listed by SimilarWeb tackled problems that arose during the pandemic, such as weight gain and anxiety.
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