Matter Media Group; Night Media; Rare Global; Select Management Group
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here.
Signing with the right talent manager can help take an influencer s business to the next level.
Talent managers do a variety of tasks – from negotiating the best rates for a brand deal to talking clients through a sudden PR disaster. In 2020, managers helped clients weather the coronavirus huge impact on the ad business.
In our second annual power list, we are recognizing the top 25 managers for YouTubers.
The paywall-content platform OnlyFans has recently surged in popularity among influencers on YouTube, Instagram, and TikTok.
This week, I wrote about how many of these influencers have leaned into the messaging component of OnlyFans, rather than the explicit content that made the platform famous.
In short: fans pay to message their favorite creators.
Here s how it works:
Free-tier users are often told to add a tip to send a message (usually with a minimum tip of $5).
Or they can send a big up-front tip (usually between $100 and $200) to be added to VIP tier for unlimited chatting.
But the amount of messaging needed to run a successful OnlyFans has led some influencers to use ghostwriters to respond to messages on their behalf, industry insiders said.