WITH beer gardens opening in less than three weeks, there is certainly anticipation among acolytes of the hop for the first taste of a pint in several months. And with such refreshment tantalisingly within reach once again, the idea of beginning a sobriety challenge at this moment in time is, for many, out of the question. But according to Ruari Fairbairns, the Scottish entrepreneur who founded One Year No Beer – a paid-for service that offers alcohol reduction challenges, advice and inspiration – now is actually the perfect time to positively transform your relationship with alcohol. “Anyone can go and do Dry January,” Mr Fairbairns stresses. “You are doing it when everyone else is, it is totally socially acceptable to do Dry January, and you can avoid your social circle because there isn’t much going on that month anyway. You then just compound how depressing life is in January.
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