What do consumers think of when your brand comes to mind? Discover the top ways to build a positive brand association with examples from popular brands.
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success.
It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it with what you have to offer.
Branding is impactful in and of itself, but co-branding brings additional opportunities and benefits to businesses that engage in it. In this post, discover the advantages that come from generating brand individuality for your business, and the added benefits that come from co-branding with a partner.
Benefits of Branding
5 Lessons We Learned from These Famous Rebrands
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years or even decades post-creation.
Just consider Dunkin Donuts: the brand, first established in 1973, recently shifted its focus to coffee and, to demonstrate the shift, dropped the Donuts in the name.
The rebrand makes sense. Dunkin s consumers preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin was introduced. Dunkin needed a rebrand to ensure its business could grow
with its consumers, or risk falling behind.
A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. But it s not as simple as copying-and-pasting a fresh logo onto your homepage.
What Brand Voice Is, and How to Create One [+ Examples]
At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name.
And, after years of seeing those ads, I feel like I know the Herb brand, and can describe it like an old friend: He s funny, likes a good pun, and doesn t take himself too seriously.
Now
that s the power of brand voice: the power to make your brand come to life.
Consumers prefer brands with strong, unique personalities. In Sprout Social s 2020 Index, for instance, 40% of consumers listed memorable content as a factor that helps brands stand out on social; 33% voted for distinct personality; and 32% said compelling storytelling.
Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
Recently, I was looking for a new face moisturizer. Of course, I
could ve trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the best, most effective
options available.
But I wasn t convinced these influencers had my best interest in-mind. Yes, most influencers (and micro-influencers) are successful because they promote valuable products. But they re getting commission off those posts, too.
So I handled my problem the old-fashioned way I texted my friends and asked what products they use.
This isn t to say influencer marketing is ineffective. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand s reach and increase sales.