Why P2P Marketing Might Be a Good Alternative to Influencer Marketing
Recently, I was looking for a new face moisturizer. Of course, I
could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective"
options available.
But I wasn't convinced these influencers had my best interest in-mind. Yes, most influencers' (and micro-influencers) are successful because they promote valuable products. But they're getting commission off those posts, too.
So I handled my problem the old-fashioned way — I texted my friends and asked what products they use.
This isn't to say influencer marketing is ineffective. Quite the opposite: When done right, influencer marketing is a fantastic opportunity to expand your brand's reach and increase sales.