5 Lessons We Learned from These Famous Rebrands
It can be difficult (if not impossible) to create a brand that remains fresh, relevant, and inspiring years — or even decades — post-creation.
Just consider Dunkin' Donuts: the brand, first established in 1973, recently shifted its focus to coffee — and, to demonstrate the shift, dropped the 'Donuts' in the name.
The rebrand makes sense. Dunkin's consumers' preferences, tastes, and style have likely changed quite a bit in the roughly 50 years since the first Dunkin' was introduced. Dunkin' needed a rebrand to ensure its business could grow
with its consumers, or risk falling behind.
A rebrand can successfully re-establish your brand in an industry, help expand your product offerings, or attract new consumers. But it's not as simple as copying-and-pasting a fresh logo onto your homepage.