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Aldi s Cuthbert the Caterpillar cake returns - with new eyes | News

The new Cuthbert Aldi has brought back Cuthbert the Caterpillar, the cake at the centre of a legal dispute with M&S, but with a slightly altered face. The discounter has been pushing Cuthbert’s return on social media, with images showing it now has white chocolate eyes, like the rest of its face. Its eyes used to be brown. Intellectual property experts say changes to the cake’s appearance could have a bearing on M&S’s High Court trademark infringement claim, which centres on its similarities to M&S’s own Colin the Caterpillar. While other supermarkets sell ‘caterpillar cakes’, such as Tesco’s Curly and Asda’s Clyde, IP experts noted as M&S announced its claim last month that those offered more visual differences to Colin than Aldi’s Cuthbert did.

FEMAIL taste test all eight supermarket Caterpillar cakes to see which comes out on top

From Aldi s Cuthbert to Tesco s Curly, most British supermarkets have their own version of a caterpillar cake.  The original, Marks & Spencer s Colin Cake - who turned 30 last year - has been a staple at British birthday parties for years, with similar cakes gaining in popularity in recent years.   M&S lodged an intellectual property claim with the High Court last week, arguing the similarity of Aldi s product -the £4.99 Cutherbert Cake - leads consumers to believe they are of the same standard and ride on the coat-tails of M&S reputation with the product.    But Aldi is by no means the only supermarket offering a rival caterpillar-shaped treat with all the big names selling a variation on the classic. 

The Great British Cake-Off: Marks & Spencer Takes On Aldi Over Caterpillar-Shaped Cake

The Great British Cake-Off: Marks & Spencer Takes On Aldi Over Caterpillar-Shaped Cake
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