You have to admire their chutzpah, if nothing else. Aldi, that is, the discount supermarket and their embrace of dupe, own-brand labels that could pass for the rather more expensive market leaders.
Inside M&S At Christmas viewers aghast as they 'can't believe' Colin the Caterpillar's Christmas makeover walesonline.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from walesonline.co.uk Daily Mail and Mail on Sunday newspapers.
Poundland has released Chris the Caterpillar - a chocolate-covered bug cake priced at £4.50 - precisely half that of M&S classic Colin the Caterpillar, which sells at £9.