Madre Mezcal raises $3 million 22nd April, 2021 by Nicola Carruthers
Mezcal brand Madre has secured US$3 million in funding to launch new products and expand its availability across the world.
Madre Mezcal is available in the US, Canada and Europe
The funds were raised through a Series A round, led by New York City-based venture firm Room Nine.
The US$3m will be used to expand Madre’s product range to target new consumption occasions, boost distribution and marketing efforts globally and online, and expand its word-of-mouth campaign.
Chris Stephenson, CEO of Madre, said: “Beyond a great tasting, easy-to-drink mezcal, Madre’s success has been a result of working closely with the communities that have driven word of mouth for the brand.
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Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion
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VENICE, Calif., April 21, 2021 /PRNewswire/
Madre Mezcal, named the fastest growing mezcal brand in America, has raised $3M to apply the brand s successful growth strategy to new products and new markets. The Series A round was led by
Room 9, a NYC-based venture capital studio that specializes in investing in the consumer sector.
Madre Mezcal
Amid an increasingly competitive mezcal category, Madre has found quick footing through a grassroots strategy aimed at introducing consumers into the mezcal category. With the additional funding, Madre is poised to expand its word-of-mouth campaign largely driven by in-person activations and online engagement. The priorities of the brand will be to expand its product range to target new consumption occasions, while also expanding its distribution and marketing efforts in new countr