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This Ultra-Concentrated Coffee Brand Just Launched a Rare Batch That s Bound to Sell Out

This Ultra-Concentrated Coffee Brand Just Launched a Rare Batch That s Bound to Sell Out Nina Huang © Provided by Food & Wine Jot Coffee As the country slowly reopens, many of us are re-emerging into society as slightly different people than who we were before the pandemic. I, for one, never expected to become who I am today: A coffee drinker. I ve always been the tea-over-coffee person who used to make fun of my coffee-drinking family for being addicted to their daily cups of bean juice. But in September of last year, something in me snapped. Maybe it was the need for a dose of strong caffeine to get me started on my daily WFH routine, but for the past nine months, I haven t been able to start my day without a hot Americano and a splash of soy milk.

Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion

Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion News provided by Share this article VENICE, Calif., April 21, 2021 /PRNewswire/ Madre Mezcal, named the fastest growing mezcal brand in America, has raised $3M to apply the brand s successful growth strategy to new products and new markets. The Series A round was led by Room 9, a NYC-based venture capital studio that specializes in investing  in the consumer sector. Madre Mezcal Amid an increasingly competitive mezcal category, Madre has found quick footing through a grassroots strategy aimed at introducing consumers into the mezcal category. With the additional funding, Madre is poised to expand its word-of-mouth campaign largely driven by in-person activations and online engagement. The priorities of the brand will be to expand its product range to target new consumption occasions, while also expanding its distribution and marketing efforts in new countr

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