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Fast Growing Madre Mezcal Secures $3 Million Series A Round Led By Room 9 to Support New Product and Market Expansion
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VENICE, Calif., April 21, 2021 /PRNewswire/
Madre Mezcal, named the fastest growing mezcal brand in America, has raised $3M to apply the brand s successful growth strategy to new products and new markets. The Series A round was led by
Room 9, a NYC-based venture capital studio that specializes in investing in the consumer sector.
Madre Mezcal
Amid an increasingly competitive mezcal category, Madre has found quick footing through a grassroots strategy aimed at introducing consumers into the mezcal category. With the additional funding, Madre is poised to expand its word-of-mouth campaign largely driven by in-person activations and online engagement. The priorities of the brand will be to expand its product range to target new consumption occasions, while also expanding its distribution and marketing efforts in new countr