In a regulatory filing the company said Affle (India) Ltd through its subsidiaries, has approved 100 per cent acquisition of Jampp, a leading programmatic mobile marketing company.
New Delhi, Jun 10: Digital advertising firm Affle on Thursday said it will acquire Latin America-based mobile marketing firm Jampp. The company, however,
Affle announces the global launch of Appnext OOBE platform powered by the acquisition of DiscoverTech
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NEW DELHI, Jan. 27, 2021 /PRNewswire/ Affle (India) Limited through its subsidiaries ( Affle ), today announced the global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel).
OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users. Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users, placing their apps in front of new as well as existing highly-intent users at a massive scale as they personalize their devices for the first time.
Affle (India) acquires Israel-based DiscoverTech for $1.15 million
January 27, 2021
Anuj Khanna Sohum, Chairman, MD and CEO, Affle× Affle (India) Ltd, a mobile commerce and marketing solutions provider, has acquired Israel-registered DiscoverTech Ltd’s business assets for $1.15 million in cash.
The deal also includes a maximum success fee (payments based on achieving certain milestones) of $3.37 million to be paid over four years.
The acquisition would fortify Affle s vernacular on-device consumer experiences and strengthen the ecosystem connect with advertisers, Original Equipment Manufacturers and Mobile Network Operators across India, global emerging markets in general and Africa in particular, the company said in a statement.