Affle announces the global launch of Appnext OOBE platform powered by the acquisition of DiscoverTech
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NEW DELHI, Jan. 27, 2021 /PRNewswire/ Affle (India) Limited through its subsidiaries ( Affle ), today announced the global launch of the Appnext Out of Box Experience (OOBE) platform powered by the acquisition of Business Assets of DiscoverTech Limited (registered in Israel).
OOBE introduces a major consumer touchpoint in the mobile device lifecycle - dynamic app discovery at initial boot or reset of a device (pre-installed apps/wizards) through its integrations with OEMs and MNOs, enabling them to successfully navigate the first experience with their users. Appnext OOBE is designed with a set of capabilities for advertisers to deeply engage with users, placing their apps in front of new as well as existing highly-intent users at a massive scale as they personalize their devices for the first time.