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Iconic lighter brand Zippo to bolster India presence; appoints Ogilvy as AOR Share Via: To start with addressing counterfeits and educating consumers on how to spot a real Zippo from fakes available across retail channels. Zippo Manufacturing Company maker of the iconic Zippo Windproof Lighter, has announced plans to expand its operations in India. The company has named Ogilvy as its agency of record in India for full-funnel marketing efforts in support of the brand’s expansion plans. The future roadmap includes expanding in-market staff and working closely with key retail partners in both the ecommerce and brick-and-mortar channels to double its business in India within the next year.

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