The India versus Pakistan match in the T20 World Cup is expected to have a net economic impact of over $78 million for New York city, with thousands of cricket fans in attendance. The match in Long Island is expected to bring $46 million in direct economic benefits and $32 million in indirect economic benefits to the city, according to a report by global economic consultant Anderson Economic Group LLC (AEG).
Makers of snacks, munchies and soft drinks said they saw a 25-30% surge in sales of such impulse categories on Sunday compared to regular weekends, especially of bigger, sharing packs, on e-commerce platforms. "Sales orders of large packs started to pick up around 12 noon onwards, as people began to stock up for the evening to watch the match indoors with friends and family," said a sales executive at a cola company.
As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.
Gurgaon: The state's new excise policy for 2024-25 will make drinking at pubs and bars more expensive from June when it will come into effect once the.
IPL 2024: As the Indian Premier League (IPL) playoffs commence, bars, pubs, and cafes are capitalizing on the surge in fan interest. The ongoing heatwave is driving cricket enthusiasts to seek air-conditioned comfort in these establishments rather than enduring the sweltering stadiums. Businesses are offering live screenings, stadium-like atmospheres, sports menus, cocktails, and team merchandise. Despite alcohol-free dry days during elections in Mumbai and Delhi-Gurgaon, establishments expect strong turnout, emphasizing the social experience.