Nielsen Ad Intel Digital adds social, in-app media spend & creative data
April 20, 2021 8:30
Nielsen Ad Intel Digital has upgraded its capabilities to provide marketers and publishers with enhanced data from digital services.
The service, which offers data and insights for clients to identify prospects, analyse brand strategies, and use past campaigns to plan for future planing, now has detailed advertiser-level social, in-app media spend and creative data.
The changes mean that Nielsen can provide new visibility into some of the largest ad investments on digital, while video collections will now expand to cover pre, mid and post-roll content for mobile and desktop devices.
MAFS finale brings 1.398m metro viewers, top rating program of 2021 to date
April 19, 2021 10:31
The season finale of Married at First Sight capped-off another successful outing for Nine, with an average of 1.398 million metro viewers watching the social experiment’s reunion.
The show peaked at 1.398 million metro viewers, with the finale throwing up a cheating scandal for good measure. It helped Nine to another single-channel and network share win for Sunday night.
That was enough to take out the title of the biggest audience of 2021, beating Oprah’s interview with Harry and Meghan (which aired on Ten to 1.366 million metro viewers).
Chinese streaming platform iQiyi to launch Australian operations
April 19, 2021 3:20
Advertisers and consumers will soon have even more choice when it comes to video streaming platforms, with iQiyi to set up local operations in Australia in May 2021.
Former executive VP of Sony Music Asia Pacific, Gavin Parry, has joined iQiyi ANZ as its inaugural CEO, and will lead the charge for the Chinese-founded platform which is run by parent company Sun Entertainment Production.
Founded in 2010, iQiyi is one of the largest online video sites in the world in terms of users. It boasts over 500 million monthly active users (MAUs), who consume 6 billion hours of content each month.
JC Decaux announces Adobe tech partnership and integration
April 16, 2021 10:03
JC Decaux has announced a new partnership with Adobe that will allow marketers to engage clients across online and real-world environments.
The partnership will allow marketers to engage audiences who have been exposed to a JC Decaux campaign, and also identify which out-of-home locations a brand’s online audiences are more likely to engage with.
The Out-Of-Home (OOH) provider announced the new Adobe integration as part of the launch of its recently announced programmatic offering, which now allows the company to trade 100% of its digital inventory programmatically.
JC Decaux has advised Mumbrella it currently has 700 digital screens activated for programmatic.
Queensland Music Festival taps Bigfish for a rebrand and its first ever TVC
April 15, 2021 8:30
Queensland Music Festival is exploring new territory in 2021, turning to Brisbane creative agency Bigfish to help create an advertising campaign for its new Queensland Music Trails (QMT).
In a first for the festival, it has released a TVC sport starring Aussie larrikin/actor Aaron Gocs, with the campaign not only promoting the festival and associated music trails, but also to encourage Aussies to travel around Queensland.
QMF CEO Joel Edmunson tells Mumbrella that the move was deliberately to create “market differentiation”.
“We’re trying to establish a brand that says something about Queensland that transcends any one event.