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Digital performance agency Tug appoints Comms 101 for PR strategy

Digital performance agency Tug appoints Comms 101 for PR strategy
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

CarExpert unveils pop-up Experience Centre for prospective buyers

April 8, 2021 4:12 Independent Australian automotive website CarExpert.com.au has launched a pilot customer-facing showroom at Westfield Warringah Mall with over 40 new cars for prospective car buyers to check out. The initiative has seen CarExpert take up 960sqm of retail floor space, plus a section of the Centre’s valet car park to pilot the concept. Its focus is on top-selling segments like 4×4 utes, small cars, assorted SUVs and the EV segment. CarExpert co-founder Alborz Fallah The difference between the CarExpert Experience Centre and a regular showroom is that there are no salespeople, and no cars being sold. ADVERTISEMENT Rather, it is full of independent experts working to educate and inform visitors on a collection of cars from different brands.

German appliance brand Neff unveils first Aussie brand campaign

German appliance brand Neff unveils first Aussie brand campaign April 8, 2021 2:40 Neff has developed and launched its first brand campaign in Australia, working with creative and content marketing agency Keep Left. The ‘Made for a Lifetime of Moments’ campaign was developed with a goal of carving out a distinct position for the German home appliance brand within a tightly competitive category. It centres around the concept of the family kitchen being for much more than just cooking – positioning it as the stage for life events. The campaign shows how NEFF appliances, as part of shared moments involving food, are a key part of everyday life.

ARN s Neuro Lab investigates power of radio engagement for advertisers

ARN s Neuro Lab investigates power of radio engagement for advertisers
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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