Chinese streaming platform iQiyi to launch Australian operations
April 19, 2021 3:20
Advertisers and consumers will soon have even more choice when it comes to video streaming platforms, with iQiyi to set up local operations in Australia in May 2021.
Former executive VP of Sony Music Asia Pacific, Gavin Parry, has joined iQiyi ANZ as its inaugural CEO, and will lead the charge for the Chinese-founded platform which is run by parent company Sun Entertainment Production.
Founded in 2010, iQiyi is one of the largest online video sites in the world in terms of users. It boasts over 500 million monthly active users (MAUs), who consume 6 billion hours of content each month.