Carat confirms return of bespoke virtual festival Couch-ella in 2021
May 3, 2021 10:57
After a successful debut in 2020, media agency Carat has confirmed it will bring back its bespoke virtual festival Couch-ella later this month.
Taking place on 19 May, Couch-ella will give 2,000+ clients, media partners, journalists, Carat and Dentsu staff access to a range of virtual presentations across themes including comedy, cooking, fashion, life hacks, sport and trivia.
Carat has once again partnered with Dentsu’s brand experience, sport and entertainment agency, MKTG, who’ll bring the event to life.
After last year’s event took place with most of the country in lockdown, the 2021 Couch-ella will feature a new ‘real-life’ element, with further details to be announced.
Seven adds commercial data lead, names Adobe as latest data partner
May 3, 2021 10:06
Nine’s Dean La Rosa has joined Seven as the network’s new head of commercial data, with a remit to deliver commercial data solutions for customers and partners.
His hire coincides with a new data partnership between Seven and Adobe for the 7REDiQ audience intelligence platform.
Dean La Rosa
The new partnership with Adobe is part of the 7BYOD (Bring Your Own Data) product suite, which now connects over six million SWM-iDs with an Adobe ID.
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It will allow marketers to identify new customers from Seven’s signed-in base, and use insights for campaigns targeted across the network’s digital channels.
April 30, 2021 8:05
Kinesso Australia, powered by IPG’s data-focused marketing partner Acxiom, has announced a new audience data partnership with loyalty program Flybuys.
The partnership will see a media agency group gain access to Flybuys audience segments based on members’ de-identified transactional, behavioural and demographic data, for the first time in Australia.
Flybuys’ data division Unpacked by Flybuys, which launched in September last year, will provide segmented audience data to Kinesso from its eight million active members.
That data will be used with Acxiom’s Infobase of 19 million people, to provide brands and marketers new, anonymous insights on buying patterns.
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Zip Co director of marketing Katrina Ang departs
April 30, 2021 11:16
Buy Now Pay Later (BNPL) company Zip Co’s first marketing boss has departed, with Katrina Ang leaving the business after more than three years.
Ang was appointed to the role of head of marketing in September of 2018, and later became director, marketing. She joined the company at the start of 2018 as brand communications and content manager.
At the time it was a newly created role and the first head of marketing role for Zip Co.
Zip’s outgoing director, marketing Katrina Ang
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Zip Co global CMO Steve Brennen confirmed Ang’s departure, and in a comment to Mumbrella, said: “After three and a half years at Zip, Katrina Ang is moving on.
ACMA rules attack footage aired by Seven & Nine breached privacy rules
April 30, 2021 11:12
Footage aired in separate reports into a violent attack on a taxi driver by Nine’s Queensland Television and Channel Seven Brisbane breached privacy and distress rules, the Australian Communications and Media Authority (ACMA) has found.
After conducting separate investigations into the two stations, the ACMA ruled that they failed to protect the victim’s privacy. The ruling also criticised the stations for not exercising sensitivity when broadcasting images of the person who was attacked.
The Commercial Television Industry Code of Practice 2015 requires broadcasters to take adequate care when airing material of a distressing nature that invades a person’s privacy.