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Madrid-based Zamora Company recently launched its popular vegan Licor43 Horchata at retailers in the United States. In 2020, Zamora reformulated its Licor43 Horchata (previously known as “Orochata”) to be fully vegan and promoted the alcoholic beverage with a clever slogan that read “I’m so vegan, I don’t even call my boyfriend honey.” The vegan Horchata contains 16 percent alcohol by volume (ABV) and is made with a recipe inspired by Valencian horchata that includes tiger nut milk, cinnamon, and lemon.
“For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the US,” Bill Corbett, CEO of Zamora Company USA, said. “Licor 43 Horchata provides a much-needed dairy-free and vegan option among cream liqueurs, a growing category that has experienced considerable recent consumer interest.”
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DALLAS, May 11, 2021 /PRNewswire/ With Mediterranean flavors of tiger nut, spice, and citrus,
Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the U.S. from Licor 43, the best-selling Spanish liqueur in the world.
Licor 43 Horchata vegan cream liqueur from Spain has launched in the U.S. For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we re very excited to introduce Licor 43 Horchata here in the U.S., says Bill Corbett, CEO of Zamora Company USA, the U.S. division of Madrid-based Zamora Company, the brand owner of Licor 43. Over the past year, we ve seen substantial growth for Licor 43 in the market, and this line extension will undoubtedly help increase that broad popularity and success of the brand.
Licor 43 Expands Portfolio With New Licor 43 Horchata in the U.S.
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DALLAS – With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the U.S. from Licor 43, the best-selling Spanish liqueur in the world.
“For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the U.S.,” says Bill Corbett, CEO of Zamora Company USA, the U.S. division of Madrid-based Zamora Company, the brand owner of Licor 43. “Over the past year, we’ve seen substantial growth for Licor 43 in the market, and this line extension will undoubtedly help increase that broad popularity and success of the brand.”
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DALLAS, Jan. 13, 2021 /PRNewswire/ Zamora Company USA announced today that the organization has joined the Washington, DC-based Distilled Spirits Council of the United States (DISCUS) to strengthen the company s advocacy efforts and help support a unified voice for the U.S. spirits industry, as well as joining Responsibility.org s Craft Supporter Program to underscore the industry s shared commitment to responsibility.
Zamora Company USA s portfolio of world-class spirits and wine
DISCUS is the premier national trade association for spirits distillers and marketers and serves as the industry s top advocate in Washington and U.S. state capitols. The new partnership alignment will allow both organizations to share resources, expertise, and advocacy on critical matters that impact the spirits industry.