Licor 43 Horchata makes US debut 12th May, 2021 by Melita Kiely
Zamora Company has extended availability of its Licor 43 Horchata vegan cream liqueur to the US.
Licor 43 Horchata is now available in the US
The launch marks the Spanish liqueur brand’s first line extension in the States.
Licor 43 Horchata is a ‘light and creamy’ blend of Licor 43 Original and traditional horchata, a drink from Valencia, Spain, that’s made by mixing tiger nut, sugar, cinnamon and citrus.
With an ABV of 16%, the liqueur is made from a vegetable base, meaning it’s free from dairy, gluten and nuts.
Bill Corbett, CEO of Zamora Company USA, the US division of Madrid-based Zamora Company, said: “For people who enjoy Licor 43, and for those who appreciated the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the US.
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Madrid-based Zamora Company recently launched its popular vegan Licor43 Horchata at retailers in the United States. In 2020, Zamora reformulated its Licor43 Horchata (previously known as “Orochata”) to be fully vegan and promoted the alcoholic beverage with a clever slogan that read “I’m so vegan, I don’t even call my boyfriend honey.” The vegan Horchata contains 16 percent alcohol by volume (ABV) and is made with a recipe inspired by Valencian horchata that includes tiger nut milk, cinnamon, and lemon.
“For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the US,” Bill Corbett, CEO of Zamora Company USA, said. “Licor 43 Horchata provides a much-needed dairy-free and vegan option among cream liqueurs, a growing category that has experienced considerable recent consumer interest.”
Licor 43 Expands Portfolio With New Licor 43 Horchata in the U.S.
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DALLAS – With Mediterranean flavors of tiger nut, spice, and citrus, Licor 43 Horchata vegan cream liqueur has landed in America, marking the first brand extension in the U.S. from Licor 43, the best-selling Spanish liqueur in the world.
“For people who enjoy Licor 43, and for those who appreciate the taste of high-quality cream liqueurs, we’re very excited to introduce Licor 43 Horchata here in the U.S.,” says Bill Corbett, CEO of Zamora Company USA, the U.S. division of Madrid-based Zamora Company, the brand owner of Licor 43. “Over the past year, we’ve seen substantial growth for Licor 43 in the market, and this line extension will undoubtedly help increase that broad popularity and success of the brand.”
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DALLAS, Jan. 13, 2021 /PRNewswire/ Zamora Company USA announced today that the organization has joined the Washington, DC-based Distilled Spirits Council of the United States (DISCUS) to strengthen the company s advocacy efforts and help support a unified voice for the U.S. spirits industry, as well as joining Responsibility.org s Craft Supporter Program to underscore the industry s shared commitment to responsibility.
Zamora Company USA s portfolio of world-class spirits and wine
DISCUS is the premier national trade association for spirits distillers and marketers and serves as the industry s top advocate in Washington and U.S. state capitols. The new partnership alignment will allow both organizations to share resources, expertise, and advocacy on critical matters that impact the spirits industry.