The campaign highlights the devastation of the 2019 wildfires.
WWF-Australia and whiteGREY have launched a new tv spot asking Australians to step up save the world around them. The message is simple, Australian nature needs Australian’s nature.
The spot, which highlights the devastation brought upon much of the nation from the 2019 bushfires, debuted on TV and social media as part of WWF-Australia’s new communication platform.
Created to inspire a restoration effort for lost habitat, the ad takes an in-depth look at the endlessly diverse Australian ecosystems. WWF-Australia has pledged to plant a tree on behalf of every person who signs up at wwf.org.au to support Regenerate Australia – a multi-year program to rehabilitate wildlife and future-proof Australia against a changing climate.
July 19 2021, 10:05 am | BY Ricki Green | 2 Comments
Australia isn’t just where we live, it’s who we are. This is the powerful message behind a new TVC created by whiteGREY for WWF-Australia, calling on our identity as Australians to generate action with a simple appeal:
Australian nature needs our Australian nature
.
Filmed from the perspective of animals impacted by the devastating 2019-2020 bushfires, the commercial debuted on TV and social media as part of WWF-Australia’s new communication platform.
Viewers will be transported inside a wombat burrow during a fire storm, go behind the scenes at a koala hospital, and take flight with a flock of cockatoos.