100% of Walk for Wild sales donated
The World Wildlife Fund-Australia (WWF-Australia) and Tasmanian Walking Company (TWC) today officially launched the inaugural Walk for Wild fundraising event series set to depart on 8 October 2021. Centred around four of TWC’s award-winning walks, the partnership will raise funds for the largest and most innovative wildlife and landscape regeneration program in Australia’s history - WWF’s Regenerate Australia.
Regenerate Australia aims to rehabilitate and restore wildlife and habitats impacted by the 2019-20 bushfires and future-proof Australia against climate disasters. Guests who join one of the Walk for the Wild trips will have the opportunity to experience Australia’s breathtaking wilderness areas while also supporting Regenerate Australia projects that focus on restoring our environment and ensuring it thrives.
The campaign highlights the devastation of the 2019 wildfires.
WWF-Australia and whiteGREY have launched a new tv spot asking Australians to step up save the world around them. The message is simple, Australian nature needs Australian’s nature.
The spot, which highlights the devastation brought upon much of the nation from the 2019 bushfires, debuted on TV and social media as part of WWF-Australia’s new communication platform.
Created to inspire a restoration effort for lost habitat, the ad takes an in-depth look at the endlessly diverse Australian ecosystems. WWF-Australia has pledged to plant a tree on behalf of every person who signs up at wwf.org.au to support Regenerate Australia – a multi-year program to rehabilitate wildlife and future-proof Australia against a changing climate.
July 19 2021, 10:05 am | BY Ricki Green | 2 Comments
Australia isn’t just where we live, it’s who we are. This is the powerful message behind a new TVC created by whiteGREY for WWF-Australia, calling on our identity as Australians to generate action with a simple appeal:
Australian nature needs our Australian nature
.
Filmed from the perspective of animals impacted by the devastating 2019-2020 bushfires, the commercial debuted on TV and social media as part of WWF-Australia’s new communication platform.
Viewers will be transported inside a wombat burrow during a fire storm, go behind the scenes at a koala hospital, and take flight with a flock of cockatoos.
WWF-Australia: Tapping Australian identity to help drive nature regeneration
WWF-Australian CMO details the new communications platform and campaign aimed at winning over quiet Australians and triggering action to circumvent climate disaster
Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.
The fresh public-facing campaign is the first for the $300 million ‘Regenerate Australia’ initiative announced by WWF-Australia last October, aimed at kick-starting wildlife and landscape regeneration projects across the country. The multi-year program was launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters.
A shocking new report has named Australia as the only developed nation on a list of 24 deforestation fronts worldwide.
Half the natural forests in inland eastern Australia have been bulldozed, according to a report released on Thursday by wilderness preservation group the World Wide Fund for Nature.
More than 700 native plant and animal species, including koalas, are now threatened due to logging and land clearing to make way for livestock.
Australia secured its place on the list because the Queensland and New South Wales governments axed restrictions on broadscale land clearing for agricultural purposes.
A mother koala and her baby sitting on top of a log pile in Queensland after land clearing