WWF-Australia: Tapping Australian identity to help drive nature regeneration
WWF-Australian CMO details the new communications platform and campaign aimed at winning over quiet Australians and triggering action to circumvent climate disaster
Reaching and engaging the ‘quiet Australians’ who care about climate change and nature in order to trigger national action is driving a new multi-year campaign platform launched by WWF-Australia this week.
The fresh public-facing campaign is the first for the $300 million ‘Regenerate Australia’ initiative announced by WWF-Australia last October, aimed at kick-starting wildlife and landscape regeneration projects across the country. The multi-year program was launched in response to the devastating bushfires that hit Australia in 2019-2020, and sees WWF-Australia working with government, private sector, NGOs as well as consumers on both restoring nature as well as future-proofing Australia against further climate disasters.