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allocate it. once every two weeks. that s when you look at bills and pay with what s in your operating expense envelope. here s the deal. if you can t pay those bills, you can t afford those bills you have to find a way to cut expenses and increase margins. mike, love seeing you all the time. thank you so much. the first impression is everything. especially when it comes to making a sale. this week, ysf magazine gives us five things to keep in mind when designing the packages for your product. one, appeal to your target audience. understand the kind of graphics and colors that are going to attract them the most. two, stand out and this doesn t mean that louder and brighter is always the better. be thoughtful about ways you can make your branding different from other products out thereto. three, details are everything. pay attention to mall things like how you re package feels or the unboxes experiences these
new survey of 1100 small business owners asked who they got their best business advice from. top answer, 27% said another business owner. 20% said an industry expert or business role model. model. you may already be posting videos on facebook and twitter but how about on linkedin and tumblr? here are five tips on how to leverage video on these social networks to fuel your marketing efforts courtesy of ysf magazine. add links as an attachment or paste them right into the status update box on linkedin. connections will appreciate the change of pace. two, use attractive stills. take an eye catching image that will entice your readers to click and start the player. include a quick sevntence or tw that lets the viewer know what they re in store for. four, choose the right format. tumblr, for example, is well
tedious or expensive. here now are five simple ways to find more online leads and customers courtesy of ysf magazine. one, webinars. a great low-risk, low-cost way to share valuable information with potential customers and build your e-mail subscriber data base quickly. two, pay for click ads. these advertisements can help you strategically bring your target audience to your website. three, content marketing. infographics, how to guides and blogs are way to post useful materials. this helps more customers learn about you and build back links to bring more traffic to your site. four, mobile optimization. it s estimated that nearly 35% of all web traffic comes from a mobile device. make sure you have an accessible, mobile friendly version of your company website. and five, public relations.
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